Electrolux and Gawad Kalinga’s Quilts of Love


20141014_090630 Every year, our country is hit by one storm after another, rendering many of our countrymen homeless. Every year too, we make donations in cash and in kind, hoping we could provide some form of comfort and relief, however temporarily, to those unfortunate enough to have been struck by disaster.

Electrolux, a global leader in home appliances, has consistently been at the heart of these efforts, collecting and laundering clothes for calamity-stricken survivors for several years now. The seemingly simple step of washing clothes makes a world of difference. By giving preloved clothes a good wash, those who receive them feel more cared for. After all, who wouldn’t want to wear freshly laundered clothes?

This year, Electrolux takes their annual clothes donation drive up a notch. More than collecting and washing preloved clothes, they will be upcycling unusable pieces into something extra special. Together with the folks over at Gawad Kalinga’s Trese community, Electrolux will transform unusable donated clothes into beautiful quilts for newborn babies from orphanages and other communities.

“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort the worn out, unwearable ones, then upcycle them into quilts with the help of Trese,” says Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and newborn babies but also provide another source of livelihood for this Payatas community.”

This new twist to Electrolux’s advocacy aims to show that sharing goes beyond donating clothes. Pionilla adds, “Through Delightful-E Simple, we hope to mark the difference between giving and sharing. For when we share, we freely impart a piece of ourselves—our time, effort, and concern. Hence, we are able to give more.”

Want to be part of this meaningful advocacy? You may drop off your donations at the Mommy Mundo Bazaar from November 7 to 9, 2014 at the Glorietta Activity Center. Other locations accepting donations include the following: * Electrolux Customer Service Hub: Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City * Mommy Mundo Head Office: 2nd Floor Fun Ranch Frontera Verde, Ortigas Center, Pasig City * Unilever Philippines Head Office: 1351 United Nations Ave., Paco, Manila * Empire East Land Holdings Inc.: 11th Floor World Center Bldg., Sen Gil Puyat, Makati City * St. Mary's College: 37 Mother Ignacia Ave., Paligsahan Quezon City * Kodak Philippines: 2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City * Morgan Stanley: 16th Floor E-Services Building, Bonifacio Global City, The Fort, Taguig * Center for Culinary Arts (CCA): 287 Katipunan Ave., Loyola Heights, Quezon City * Dasmarinas Village (Homeowners Association Office): 1419 Campanilla St. Dasmarinas Village, Makati City * BrandAction Inc.: Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City

Visit electrolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.