Expo Mom 2015: Mommy Mission Come to Life


As Cathy Eigenmann gave moms onstage a pop quiz about their parenting style at Expo Mom 2015, the mothers in the audience were taking down notes too. Though they were in the middle of a mall, in the midst of a variety of activities, these moms were focused on but one thought: What kind of children were they raising given their parenting style? Such a question of mindfulness certainly helped these moms gain a better perspective of where they are as parents and where they want to be. expomom-chinacojuangco China Cojuangco with Mommy Mundo Founder Janice Villanueva

expomom-daddies Daddies had fun too! Creative Juice's Gary Villanueva with RJ Ledesma

As part of Expo Mom's Mom Manifesto campaign, onstage activities included live interviews with moms on how they schedule their day and how their childhood experiences shaped their parenting styles as well as an enlightening talk on Self Care for Busy Moms by Michele S. Alignay, MA, Registered Guidance Counselor and Parenting, Relationship, and Family Life Specialist. Alignay is one of the creators of the Mom Manifesto campaign, along with Mommy Mundo Founder Janice Villanueva.

IMG_9677 On stage, Expo Mom program host Cathy Eigenmann interviews moms Bianca Lapus and Say Alonzo.

IMG_9957 Moms from the Newlyweds@Work community (N@Wies) sharing their motherhood experiences on stage.

IMG_0505 Michele S. Alignay, MA, Registered Guidance Counselor and Parenting, Relationship, and Family Life Specialist, gives a talk on Self Care for Busy Moms.

IMG_0078 Moms answer a pop quiz on parenting styles.

IMG_0419 Conci Navarro, the blogger behind The Blairbitch Bunny, and Romina Jumaquio, the mompreneur behind Snug-a-hug pillows, compare mommy experiences with host Cathy Eigenmann

BLU_7255 Posing before the camera are host Cathy Eigenmann, Mommy Mundo Founder Janice Villanueva, Iam Himig and her daughter Amiya of @delightfulhimig, Mom Manifesto co-creator Ichel Alignay and her daughter, and Sheryn Alvarez, blogger and work-at-home mom and her daughter. Iam won a P10,000 shopping spree for participating in the Mom Manifesto giveaway.

On its eight year, Expo Mom offered an interesting mix of onstage talks, demonstrations, and activities to answer the modern mom's varied needs.

expomom-chefsau3 Chef Sau del Rosario with mommy guests at Expo Mom.

Chef Sau del Rosario celebrated his 20th year in the industry by sharing his passion for food with a stirring talk and a lively cooking demonstration, courtesy of Breakfast Magazine. The gracious chef also signed copies of his book, 20 Years of Love and Cooking.

expomom-act7 Developmental pediatrician Dr. Francis Dimalanta talks about proper health and nutrition for kids, in particular special needs kids.

IMG_0008 Chef Marga shares how moms can provide healthy solutions to nutrition issues in order to make family mealtimes enjoyable.

Dr. Francis Dimalanta, a developmental pediatrician, shared the stage with mom chef Marga Marty, to discuss the Language of Food. Dr. Dimalanta underscored the significance of providing children with proper nutrition, giving a couple of ground rules at the dinner table while Chef Marga offered healthy options and solutions for mommies.

expomom-johnsonsdemo Johnson & Johnson shared bathing tips to guests Cordlife Philippines emphasized the importance of cordblood banking while Johnson's Baby shared baby bathing tips and techniques. Huggies Philippines not only came up with a Dry Pants Step Up Dance Contest, they also gave away product samples to lucky mommies.

IMG_9495 Kids having fun with arts and crafts.

IMG_9548 The children show off their works of art.

Other highlights of Expo Mom weekend included fashion shows by Indigo Baby and P.S. By Aeropostale, a musical number from Jooma Jam, an arts and crafts workshop by Kids These Days Manila, and a cooking demonstration by Chef Michelle Adrillana of Flavors on Fire. A catering service company, Flavors on Fire takes pride in the quality and taste of its food, using only the finest ingredients. It offers a menu of international and Thai cuisine, but specializes in Filipino dishes with a distinctive twist.

BLU_7173 Chef Michelle of Flavors on Fire gives a cooking demonstration.

BLU_7163 Chef Michelle gives cooking tips.

IMG_9701 Miss International 2005 Lara Quigaman-Alcaraz, who chose to bank her baby Noah's stem cells with Cordlife, talks about the benefits of cordblood banking with Dr. Gianna Montenegro

IMG_9716 Johnson's Baby asked Dr. Teresa Hilario to share baby care tips.

IMG_0360 Vin Dancel of Jooma Jam

IMG_0372 Carlos Castano strumming the guitar for the Expo Mom audience.

IMG_9604 Contestant moms get ready for the Huggies Dance Showdown.

expomom-act6 Ginger Roxas-Arzt and Chips Guevara of Childhope Asia talk about the Kindness Campaign

Moms also found a great way to teach kindness to their children through Childhope Asia's Kindness Campaign. In partnership with Mommy Mundo, Childhope Asia has made available Kindness Cans, which children can fill up to SAVE, SPEND, and SHARE. Childhope Asia offered ideas on how kids can share with other kids.

One hundred percent of the entrance fees to Expo Mom 2015 will go to MomShare's partner beneficiary, Childhope Asia, to benefit literacy and health programs for street kids—and Expo Mom was able to raise P116,276.45 over the weekend, thanks to the generosity of its mommy participants!

Expo Mom 2015 is co-presented by Cordlife Philippines and Johnson's, and supported by Huggies, Cycles Mild Detergent, Fern-C, Nurture Nook, Pioneer Insurance, Moringa02, JoomaJam, Wang Videography, and ImagineNation Photography. Its media partners are Working Mom Magazine, Rappler, Celebrity Mom, Breakfast Magazine, WheninManila.com, Crossover 105.1, and Newlyweds@Work with Glorietta and Ayala Center as its venue partners.