Expo Mom: The Journey is What Matters Most


Motherhood is indeed a journey, and at Expo Mom, moms shared just how fulfilling, exciting, nerve-wracking, and life-changing this journey can be. At Expo Mom: The Motherhood Journey, every stage of motherhood was celebrated. On stage, model moms Patty Laurel and Nicole Hernandez showed just how excited they were about being mothers, sharing the many joys and challenges they’ve encountered. On the floor, mompreneurs touched base with their fellow moms, exchanging anecdotes and experiences with their fellow moms.

On its ninth year, Expo Mom remains fresh and relevant by supporting the needs of moms at every turn. It has stayed true to its vision of being the source of parenting trends and information, the wellspring of modern mommy products and services, and the launch pad for exciting campaigns, inspiring advocacies, and groundbreaking ideas.

The two-day event, which was co-presented by Caltrate Plus, Pampers, and Belo Baby and supported by Sun Life with Celebrity Mom and Crossover as media sponsors, Glorietta and Ayala Malls as venue sponsors, and Creative Juice Communications as logistics partner, was packed with a lineup of educationally enticing activities.

Alpabasa gave moms tips on how to teach their children to read in Filipino. Paola Loot of Mommy Treats taught moms how to make healthy meals. Michelle Adrillana of Flavors on Fire showed moms how to cook delicious dishes.


Reese Villanueva launched her book of quotes, Cheer Up!, with her parents Janice and Gary Villanueva by her side


Bento Mommas leading a bento-making workshop


Family Counselor Ichel Alignay leads a discussion on mindfulness with moms Mitch Llaban and RJ Dancel


A yoga for moms demonstration by Beyond Yoga

Cupcakes by Sonja and Indigo Baby collaborated for a breakthrough product, the Rainbow Fiesta Scented Balm which calms and relaxes the mood and moisturizes the skin, which they launched at Expo Mom. Cupcakes by Sonja founder Sonja Ocampo facilitated a Mommy & Me Cupcake and cookie decorating workshop, too.


Sonja Ocampo leads the cookie decorating workshop


Happy faces at the cookie decorating workshop


Sonja Ocampo and Denise Bernardo launched their collab product, Rainbow Fiesta Scented Balm, at Expo Mom

Melanie Jimenez, Namee Jorolan-Sunico, and Tanya Yuson showed just how yummy baby food can be at the launch of their book, Whole + Natural: Baby Food. It is a beautifully shot book, which is a true labor of love.


The co-authors at the launch of their book, Whole + Natural: Baby Food


Demonstrating how to make yummy baby food

And it was a virtual momfest as the mothers from #BabyBarangay, Millennial Moms PH, and #BabyProtons Mamas showed an outpouring of love for their little ones, even as they discussed the sometimes difficult situations they find themselves in.

Here, a peek at some of the moms, mompreneurs, exhibitors, and all the other wonderful people that make Expo Mom such a life-affirming event.


Mommy Mundo Founder Janice Villanueva with the moms of #BabyBarangay


Mommy Treats Founder Paola Loot shares her recipes for healthy snacks


Mommy Mundo Founder Janice Villanueva with Rome Kanapi, the pioneer in childbirth education in the country


All the pretty things at ZyJi


Teething beads for babes


Sun Life Financial's mascot made a happy appearance


Moms found the time to shop amidst all the activities


Some of the lovely finds at Expo Mom


Mompreneur Joy Astilla is ready to answer all your questions about shapewear


Make your baby’s clothes softer with Downy


The many toy choices at Discovery Depot


Awesome deals on Mini Melissa shoes


Caltrate Plus offered bone screening for moms


Pampers gave samples to mommy participants


Expo Mom’s youngest entrepreneur is Reese Villanueva, daughter of Mommy Mundo Founder Janice Villanueva


Celebrating its 10th year anniversary is Cycles


Kidzania offered discounts to families visiting Expo Mom


The Seven Seas mascot lent a happy vibe to the event